Marketing on Instagram and other social media platforms is a new norm in today’s digital world. Businesses, brands, and people are using these platforms to grow their enterprises online and in the real world. Instagram stands out in the sea of social media owing to its captivating visual experience, unparalleled user engagement, and higher conversion rates much better than closest of its competitors. While over 2 billion active monthly users are scrolling the Insta feed – the platform is home to over 200 million businesses marketing and selling their products.
So, how can you grow your presence and attract your target audience in this competitive environment? The answer is using a holistic strategy encompassing organic and inorganic ways to grow on Instagram. This blog will dive deep into the pros of marketing on Instagram, and why it might be necessary to buy auto-likes and Instagram comments to grow your brand faster.
Why marketing on Instagram is essential?
Being used by over 2 billion active users every month, marketing on Instagram offers huge opportunities for businesses and brands to market and grow their business online. This is now a recognized fact that if you’re not using the platform to your advantage, you’re missing out on something massive. There are 6, 7, and even 8-figure brands that are selling their products on Instagram only.
Still, trying to decide whether Instagram should get a place in your marketing calendar? Have a look at the below points to decide:
Visuals get attention
I don’t dare to contradict Napolean when he said,” A picture is worth a thousand words”. I’m pretty sure you don’t either. The primary edge Instagram has over its competitors is its engaging visuals. People connect with the visuals and your brand gets returning customers.
On average, picture posts generate 650% higher engagement than text-only content. Marketing on Instagram can be a big boost to your business goals especially if your brand sells physical items. Posting high-quality images of your products will create a buzz like nothing else, and it helps establish your brand in a long-lasting way.
Storytelling
Seth Godin puts it this way,” Marketing is no longer about the stuff that you make, but about the stories, you tell”. It can’t be simpler. If your business has to thrive – not just survive – in today’s digital economy, then you must learn how to tell great stories. Businesses that are doing great today are the ones that tell great emotional stories.
People connect with your brand by connecting with the stories that you tell. Instagram Stories is a perfect way to tell visual stories. Brands share their brand stories and engaging images; a magical combination connecting the audience with your brand. If you’re not currently using Stories for marketing on Instagram, then you should do it right now.
Massive reach
The 2 billion active monthly users is a number pretty hard to ignore as a business owner. Isn’t it? Whether you own a product brand, business, or personal brand; Marketing on Instagram is the way to go to find and sell to your target audience.
As mentioned earlier, Instagram Stories is a great way to tell your brand’s stories. By sharing behind-the-scenes stories, you’ll be able to connect your audience with the people and the personality behind your brand.There is an audience for your brand irrespective of what you’re selling. You need to dive deep here to get the ball rolling and benefit from this incredible social app.
High engagement
Instagram enjoys one of the highest average engagement rates of all leading social media platforms – beating behind Facebook and Twitter. As was hinted at earlier, the visual nature of the content attracts a large number of your ideal audience that engages with your content, connects with your stories, and buys from you. “You sell on emotion, but you justify a purchase with logic”, Joseph Sugarman. Marketing on Instagram is the best way to immerse your audience in the emotional stories you share on the social app, grow brand awareness, and inspire buying decisions.
Study your competition
There’s no better way to chalk out a winning Instagram marketing strategy than to spy on the competition on the platform. With 200 million businesses on the platform, it’s just a matter of a little digging to hit a goldmine of vital data about who your competitors are, what strategies they’re using, and what stories they’re telling to grow brand awareness and sales.
To be successful, you need to model success. It’s that straightforward.
Why should you buy auto-likes for marketing on Instagram?
Now that you’re aware of the effectiveness of marketing on Instagram to grow your brand, let’s take a look at how you can get quick little wins to grow even faster on the platform. While organic marketing is great to build and grow your brand on Instagram, it’s a time-taking task. Inorganic marketing strategies are the favorite ways for businesses to gain credibility in a much shorter span of time than the former strategies.
- Deciding to buy Instagram comments and Instagram likes will earn your brand the immediate credibility and influence to build your brand upon,
- It allows you to grow your following since growing likes on your posts will naturally attract your target audience toward viewing your profile and hit that follow button,
- This will save you a lot of time you otherwise have to wait before you can have a real Instagram following and loyal customers,
- Auto-likes will instantly encourage the algorithm to push your content to a wider audience; hence growing your audience base organically,
- More likes and comments will inspire more of the viewers to engage as well since they feel positive about your brand. This will grow your account further.
Summing up
I hope that by now, you’ve got an understanding of why marketing on Instagram should be on your radar to grow and scale your business and brand online. We would love to hear your thoughts on that. Are you using Instagram to market your products and services online? If yes, then what are the key factors that you think drive you the most sales and engagement?
Let us know in the comments section below.
