By Jess Jones
Online fast-fashion retailer Boohoo is preparing to slash over 100 jobs in its London Soho office as it continues to integrate a recent spate of big brand acquisitions.
The majority of roles at risk of being cut are believed to be among Boohoo’s e-commerce, buying and design teams,; although the exact number of redundancies is still under consultation.
The retail giant acquired Debenhams for £55m in January 2021. A month later it bought Burton, Dorothy Perkins and Wallis from Sir Philip Green’s Arcadia Group for £25.2m.
Boohoo denied that Arcadia brands Burton, Dorothy Perkins and Wallis were being merged under the Debenhams umbrella, along with Oasis, Karen Millen, and Coast.
A spokesperson for the company said the “difficult” decision was taken “to ensure long term, sustainable growth of our brands”.
They added: “As a British retailer, we are proud to have secured the future of some of our industry’s most recognised brands, strategically accelerating our ambition to be a leader, not just in fashion ecommerce, but in new categories including beauty, sport and homeware.”
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