Bumper Christmas sales to put Tesco shares in the spotlight this morning

By Andy Silvester

TESCO enjoyed a bumper Christmas period, it told markets this morning, with like-for-like sales up nearly 8 per cent despite bruising economic headwinds.

The supermarket told markets this morning it had seen customers switching to Tesco across December.

The boost meant revenues hit a cool £19.7bn in the UK and Ireland for the quarter to January 7, up 6.1 per cent on the same period last year.

The boost to sales comes despite a cost of living crisis forcing Brits to watch the pennies and pounds at the till.

Britain’s number one grocer also continued to enjoy growth at its wholesale business Booker, with sales up 10 per cent across the third quarter of Tesco’s financial year.

Tesco reconfirmed profit guidance of between £2.4-£2.5bn.

The grocers’ board will be particularly pleased with so-called switching gains, with other large grocers being challenged by discounters Aldi and Lidl.

Tesco says it is the only ‘full-line’ grocer with market share up on pre-pandemic.

The supermarket also said it had seen sales of its premium ‘Finest’ range increase more than 8 per cent year on year, suggesting some trading down from higher-end grocers.

Data from Kantar – rather than from the supermarkets themselves – suggests Lidl and Aldi continue to mount an assault on the bigger grocers

“I’m really pleased with our performance over this period – particularly the further strong growth at Christmas on top of the exceptional growth of the last few years,” Tesco chief exec Ken Murphy said this morning.

“We’ve delivered a strong market share performance in the UK and ROI, Booker has continued to grow strongly despite a particularly tough catering backdrop and our Central European business has delivered its highest sales growth for many years.”

The update comes a day after rival Sainsbury’s revealed it had enjoyed a record Christmas at the tills.

Sainsbury’s cashed in on Christmas shopping with retail sales up more than five per cent, as the supermarket giant expects its profit to be at the “upper end” of guidance.

The major retailer now expects to be making close to £700m in pre-tax profit this March, despite the cost of living crisis weighing down consumer demand.

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