Fake, Abandoned Profiles Impact On All Types Of Businesses’ Marketing
Companies are using scoring models and algorithms to track and score their customers and prospects’ behavioural responses to their campaigns. Q3 2021 hedge fund letters, conferences and more The Imapct Of Fake Profiles On Marketing EffortsMarketing has undergone major shifts within the last few years. While COVID-19 has been a major cause, the rapid rise of social media and digital marketing has largely superseded “traditional” marketing efforts. With the rise of digital, data has taken on all-new importance. Fake and abandoned profiles are no small problem—according to a recent study, 26% of ...