advertising
You’re in an Uber on route to the airport when you realise you forgot your make-up bag - an essential item for your summer vacation. Wondering whether to turn back home, an ad suddenly appears in your Uber app advertising products available at your destination airport. The ad even includes a QR code offering a discount. Suddenly, replacing your foundation seems much simpler than you initially thought… This scenario exemplifies the power of targeted, contextualised advertising on the go, also known as mobility media. How does mobility media work?This innovative advertising method is gaining tra...
Euronews (English)
The latest analysis, from the global advertising holding company Dentsu, pinpoints digital ad spend rising at 7.2%. “That means we’re going to see an increased amount of shift towards digital, which means digital is now 60% of the total advertising spend globally,” Will Swayne, Dentsu’s Global Practice President (Media), told Euronews Business, at the Cannes Lions Festival of Creativity. “Within digital, there are real-fast currents: connected TV, social continues to grow and retail media is really growing fast across Europe and still within the US marketplace.” Building back advertising volum...
Euronews (English)
Hit the coast of Cannes this week, and you won’t just see holidaymakers sunning themselves on the golden sands, you’ll also find a throng of creatives and communicators filling the Boulevard de la Croisette. This year’s Cannes Lions Festival of Creativity is set to welcome thousands of industry representatives. Inspiring them will be 500 speakers, ranging from monks to the CEO of Mattel, of Barbie fame. But brands, advertisers, marketers and media come together in 2024 amid continuing geopolitical and economic uncertainties, combined with rapidly changing consumer behaviours. Euronews Business...
Euronews (English)
As we discussed here, a new NCAA rule means that on-field advertisements can now be placed on Nebraska’s Memorial Stadium turf, as soon as this fall. While I’m opposed to the idea of turning the Memorial Stadium turf into a billboard, I know it is going to happen. So, I’m choosing to steer into the skid and have some fun with it. Let’s highlight some Nebraska-based companies that are not currently on the list of mega-preferred sponsors, and see what Tom Osborne Field would look like with their branding. We’ll start off understated, as the Nebraska-based chain’s R logo blends somewhat seamlessl...
HuskerMax
UN Secretary-General António Guterres has called for advertising agencies and PR companies to stop working with fossil fuel companies. “Many in the fossil fuel industry have shamelessly greenwashed, even as they have sought to delay climate action – with lobbying, legal threats, and massive ad campaigns,” he said. “They have been aided and abetted by advertising and PR companies – Mad Men fuelling the madness.” During a speech to mark World Environment Day in New York on Wednesday, Guterres declared that fossil fuel advertising should be banned in the same way that tobacco ads were banned beca...
Euronews (English)
The account of Vlaams Belang, Belgium’s Flemish nationalist party, posted an advertisement on April 26 with a video of young people fighting at a Geel bus stop. “Have you also had enough of the ‘enrichment’ of the multicultural society?” the caption reads in Dutch. “Only Vlaams Belang is talking about this…and will restore law and order!” For between €600 to €800, Vlaams Belang got up to 125,000 Facebook impressions and 60,000 on Instagram from this ad, largely from their intended audience of 18 to 34-year-olds in Belgium’s north, according to Meta Ad Library data. For some, the social media c...
Euronews (English)
Activists from the anonymous collective Brandalism have replaced more than 200 adverts around the UK without permission with satirical posters protesting what it says is Shell’s “lethal legacy”. They are calling for sports organisations, shareholders, local authorities and advertising agencies to reject money from Shell and other fossil fuel companies. This guerrilla protest action comes just days before shareholders are due to meet for the oil company’s AGM on 21 May. Brandalism says its stunt “takes aim at Shell’s political lobbying and the oil major's use of marketing strategies to maintain...
Euronews (English)
Apple CEO Tim Cook seemed pleased when he tweeted the company’s latest iPad Pro ad, “Crush!”, on Tuesday (7 May). "Meet the new iPad Pro," he wrote. "Just imagine all the things it’ll be used to create." But in order to illustrate the new tablet’s many creative possibilities, Apple decided that their iPad Pro should feature at the exclusion – or more specifically, annihilation – of all other creative objects. The ad features a great slab of metal crushing down on all the things you might use, the company seems to be saying, for something that an iPad Pro can now do for you. Pianos, trumpets, b...
Euronews (English)
New York (AFP) - The Super Bowl is here and that means millions of Americans will sit down on Sunday to partake in a national passion: watching commercials on TV. The final of the NFL season -- pitting the Kansas City Chiefs against the San Francisco 49ers -- is the US advertising industry's biggest event of the year. Companies will shell out an average of $7 million for 30 seconds in front of an audience that reached 115 million in 2023. This year, big brands have the sizeable challenge of competing for buzz with megastar Taylor Swift -- she will jet in from a concert performance in Tokyo to ...
AFP
New York (AFP) - Publicis Health will pay $350 million to settle charges from US states that its "predatory and deceptive marketing strategies" worsened the opioid epidemic, New York's top prosecutor said Thursday. Publicis Health, part of the French advertising giant Publicis, worked with Purdue Pharma between 2010 and 2019 on marketing material to promote OxyContin and other drugs, New York Attorney General Letitia James said in a press release. She said the agreement was the first with an advertising agency for its role in the opioid epidemic. "For a decade, Publicis helped opioid manufac...
AFP
閲覧を続けるには、ノアドット株式会社が「プライバシーポリシー」に定める「アクセスデータ」を取得することを含む「nor.利用規約」に同意する必要があります。
「これは何?」という方はこちら