advertising
Apple CEO Tim Cook seemed pleased when he tweeted the company’s latest iPad Pro ad, “Crush!”, on Tuesday (7 May). "Meet the new iPad Pro," he wrote. "Just imagine all the things it’ll be used to create." But in order to illustrate the new tablet’s many creative possibilities, Apple decided that their iPad Pro should feature at the exclusion – or more specifically, annihilation – of all other creative objects. The ad features a great slab of metal crushing down on all the things you might use, the company seems to be saying, for something that an iPad Pro can now do for you. Pianos, trumpets, b...
Euronews (English)
An “AI-powered” advertisement for the sportswear company Under Armour has become the subject of a fervent debate on the use of artificial intelligence (AI) to repurpose commercials. Wes Walker, the director behind the one-minute-long spot called it an “AI-powered sports commercial”. It was posted on social media by Walker, Under Armour, and British boxer Anthony Joshua. Yet several directors and others in the industry were quick to criticise it as a spot that used previous footage of the British boxer shot two years prior. Director Gustav Johansson wrote in the comments of the social media pos...
Euronews (English)
Fast fashion adverts could soon be banned in France under a new proposal to crack down on the polluting industry. France's parliament voted unanimously in favour of the bill, which also seeks to impose penalties on low-cost clothing to cover its environmental impact, on Thursday. The measures, tabled by MP Anne-Cécile Violland, will now pass to the Senate for a further vote. "I am delighted with this major breakthrough," Minister of Ecological Transition Christophe Béchu wrote on X on Thursday. "A big step has been taken to reduce the environmental footprint of the textile sector." 'Ultra fast...
Euronews (English)
IAB Europe’s online advertising model uses personal data and is therefore subject to the General Data Protection Regulation (GDPR), the EU’s highest court in Luxembourg clarified today (7 March). The European Court of Justice (ECJ) ruling comes after IAB Europe contested a decision by the Belgian Data Protection Authority in 2022, which said its advertising real time bidding model is not in line with the Union’s privacy rules. The Belgian Court of Appeal then asked for clarification on the matter in Luxembourg. IAB Europe, an association representing digital advertising and marketing companies...
Euronews (English)
The UK’s advertising watchdog has reversed its ruling regarding a Calvin Klein poster which presented British musician FKA twigs as a "stereotypical sexual object". The advert was banned in January after the Advertising Standards Authority (ASA) received two complaints that the image was "overly sexualised" and objectified women. The decision has been reviewed due to the ASA's concern "that our rationale for banning the ad was substantially flawed." "After careful thought, our council, the independent jury that decides whether UK ads break the rules, considers that the image was not sexually e...
Euronews (English)
The European Parliament today approved stricter rules for political advertising, aimed at restricting foreign interference, notably online. Under the framework, sponsors from third countries will not be able to pay for political advertising in the EU in the three-month period before an election or referendum. Political ads based on profiling and the use of minors’ data will also be prohibited. In addition, any political ad will have to be clearly labelled as such and include information such as who paid for it and how much it cost. The plans) were put forward by the European Commission in 2021...
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UEFA (the Union of European Football Associations) has come under fire fromby green activists for profiting off airline sponsorships. The Champions League returned this week “awash with climate-wrecking airline sponsors”, tweeted campaign group Fossil Free Football. This Valentine’s Day, it’s calling on the football association to “break up” with these polluting partners. UEFA is sponsored by Turkish Airlines, while five of the 16 Champions League final teams will play with an airline sponsor on their shirts. These sponsorship deals have a combined annual value of over €317 million and an over...
Euronews (English)
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