dota2
It should come as no surprise that betting companies have identified opportunities in the esports market as it continues to experience rapid growth. As a result, bookmakers — endemic and non-endemic — are rapidly changing the sponsorship landscape, similarly to how betting partnerships now dominate most traditional European sports. __RELATED: [PandaScore breaks down the esports betting ecosystem in new whitepaper](https://esportsinsider.com/2022/04/pandascore-breaks-down-the-esports-betting-ecosystem-in-new-whitepaper/)__ Within traditional sports, there are ongoing debates as to how appropria...
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European esports organisation OG Esportshas announced a partnership with bookmaker 1xBet. As a result of the deal, the two parties will join forces to ‘develop high-end video content’ in addition to displaying the bookmaker’s logo on the organisation’s jerseys. RELATED: OG Esports and LDN UTD announce joint VALORANT venture The organisation said the partnership will bring ‘more value’ to OG Esports’ Dota 2 and Counter-Strike: Global Offensive rosters. The organisation joins the likes of Natus Vincere (NaVi) and tournament organiser ESL on 1xBet’s partnership roster. 2022 has been busy for OG E...
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UK-based esports organisation Tundra has entered into a partnership with esports studio and gaming café chain SideQuest. As a result of the deal, the chain will become a premium partner of the organisation in addition to its official esports venue partner. RELATED: Wanyoo UK enters a new era, rebrands to SideQuest Gamers Hub! This is SideQuest’s first deal since the chain’s rebranding from Wanyoo UK. The new logo will appear across Tundra’s social media channels and will feature on the organisation’s Dota 2 team jerseys. Moreover, the organisation will have access to all SideQuest facilities a...
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Tournament organiser ESL Gaming has named Acer gaming brand Predator as its official OEM partner for ESL One and DreamLeague. The partnership is expected to run through 2022 and will cover Dota Pro Circuit (DPC) tournaments in Western Europe (WEU) and North America (NA). RELATED:WePlay AniMajor – Trying to become the most viewed Dota 2 Major The agreement, which commences at the ESL One Stockholm Major 2022, will see Predator’s brand receive ‘engagement opportunities’ during livestreams and live events. Additionally, the Predator will have its own booth at events. Rodrigo Samwell, Chief Commer...
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Dota 2’s WePlay AniMajor wasn’t your regular large scale LAN event. It was an anime-inspired showcase, held during the height of a global pandemic, on the site of the legendary Kyiv Major 2017. Moreover, it recorded the most hours watched for a Dota 2 Major, and the second-largest peak viewership for any Dota 2 Major with645,000 concurrent viewers. To reach such an impressive feat, WePlay Esports adopted somewhat of a unique esports marketing strategy centred around the desire to create one-of-a-kind events, not just a standard viewership experience. RELATED: WePlay Compete launches esports ch...
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Swiss sports marketing company Infront has signed a multi-year partnership with Swedish esports tournament platform Epulze. As a result, the two parties will join forces to create and operate a new Dota 2 esports tournament circuit called Masters of Gaming (MOG). RELATED: Tournament platform Epulze secures $4.7m investment According to a release, the MOG circuit will begin hosting Dota 2 events within Southeast Asia. The circuit will feature a $100,000 (~£80,816) prize pool and is set to include teams from across the region and China. Open qualifiers for the inaugural tournament begin in May w...
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Southeast Asian esports organisation Talon Esports has secured a partnership with online betting and gaming site M88 Mansion. As a result of the deal, the Asia-focused online gambling brand has become the main title sponsor for Talon’s Dota 2 team. __RELATED: [Bitget to sponsor PGL’s Major Antwerp 2022 and Dota 2 Major Arlington 2022](https://esportsinsider.com/2022/04/bitget-pgl-partnership/)__ The agreement will see M88 Mansion featured on the in-game player names of its Dota 2 team, as well as on the team’s player kits, and social branding. According to the release, the partnership will loo...
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Singapore-based cryptocurrency exchange Bitget has been named as the exclusive cryptocurrency partner of PGL Major Antwerp 2022 and PGL Dota 2 Major Arlington 2022. As a sponsor of both events, Bitget says it will leverage these partnerships to maximise its reach and ‘narrow the gap between crypto and other industries to establish cryptocurrency as a source of investment for all’. RELATED: GG.BET named exclusive betting partner of PGL Major Antwerp 2022 The deal follows on from Bitget’s partnership with PGL Major Stockholm 2021 back in October 2021. According to a release, this marks the firm’...
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Smart, a subsidiary of telecommunications company PLDT, has signed an agreement with South Korean esports organisation T1. The agreement will see Smart provide T1’s Dota 2 team with facilities in the Philippines, which will be used during its boot camp and tournaments. RELATED: T1 launches new esports academy According to the release, the partnership will look to support the esports organisation’s expansion in the Philippines, whilst also developing the country’s esports sector. Since launching a Dota 2 division in 2019, T1 has established itself within the title’s SEA scene. The team recently...
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Paris Saint-Germain Esports has announced a new partnership with audio equipment company EPOS. As part of the deal, EPOS will be the official audio equipment provider for PSG Esports’ DOTA 2 team, PSG.LGD. RELATED: PSG.LGD secures six-figure Betway sponsorship PSG’s Brand Director, Fabien Allègre commented about the partnership: “Paris Saint-Germain Esports is delighted to welcome EPOS in the PSG Esports family. “Esports is an innovative field in which technology can make the difference. Together with EPOS, we share the same goal to lead innovation for everyone, pro and non-pro esports players...
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