europe
The racing division of automobile manufacturer Porsche, Porsche Motorsport, has partnered with sim racing esports organisation Coanda Esports. As a result, Porsche and Coanda have formed the Porsche Coanda Esports Racing Team. According to a Twitter post, Coanda will become the official esports works team for the German car brand. RELATED:Lamborghini launches esports team The two parties said that the partnership is a ‘long term’ deal, however, did not share details about its exact duration. This is the first factory esports team for Porsche, a company known for its successes in motor racing. ...
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In March 2022, a host of esports industry experts descended on Nottingham to deliver a week-long programme of masterclasses, talks, performances, workshops and game jams for students from the Confetti Institute of Creative Technologies and Nottingham Trent University (NTU). Confetti, a part of NTU, is a learning institute that offers specialist vocational education and training courses, from college-level to postgraduate degrees. The institute runs three esports production courses at college, undergraduate and postgraduate levels. The courses are devoted to learning about production technologi...
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It should come as no surprise that betting companies have identified opportunities in the esports market as it continues to experience rapid growth. As a result, bookmakers — endemic and non-endemic — are rapidly changing the sponsorship landscape, similarly to how betting partnerships now dominate most traditional European sports. __RELATED: [PandaScore breaks down the esports betting ecosystem in new whitepaper](https://esportsinsider.com/2022/04/pandascore-breaks-down-the-esports-betting-ecosystem-in-new-whitepaper/)__ Within traditional sports, there are ongoing debates as to how appropria...
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Esports tournament organiser and platform FACEIT has announced a partnership with high-end luxury brand Gucci. As part of the deal, both entities have launched the Gucci Gaming Academy, a development programme designed to enhance skills through dedicated coaching sessions and teamwork activities. RELATED: FACEIT secures ‘multi-million dollar’ partnership with Cake DeFi The academy will also focus on the increasing amount of mental and physical issues coming from the pressure of in-game performance and online scrutiny. Nicolas Oudinot, EVP of New Business and CEO of Gucci VAULT, commented: “Guc...
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Esports tournament organiser BLAST has teamed up with business and employers’ organisation the Confederation of Danish Industry (DI) in a bid to further bolster Denmark’s esports ecosystem. According to a release, the partnership will see both entities look to establish a national esports industry framework. RELATED: BLAST partners with The Sports Consultancy for 2023 host city bidding process Aside from the initial announcement, details regarding this framework have not been disclosed. This isn’t the first time DI has moved to support Danish esports. Earlier this year, theorganisation teamed ...
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After seven months of build-up, Norwich City rose to the occasion and won FIFA’s ePremier League for the first time in the football club’s history. However, Norwich’s real story began 18 months ago with the founding of 1J Esports, as it attempts to tap into the elusive 14+ market. In a closely fought tournament, Norwich City’s Damian ‘Damie’ Augustyniak and Jack ‘GoalPoacher_’ Wignall won 5-1 on aggregate in the ePremierLeague Grand Final against Brentford, the first major accolade for the football-turned-esports club. Norwich’s win marked the biggest success for its esports team — 1J Esports ...
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Esports tournament platform Challengermode has entered a partnership with South Korean video game holding company KRAFTON. As a result of the deal, Challengermode has become the official platform partner of new grassroots esports initiative the PUBG NextPro Series. RELATED: LetsPlay.Live partners with KRAFTON for LPL PUBG KRAFTON will use the platform to operate events for its PUBG NextPro Series. NextPro is a tournament series offering grassroots esports players the chance to ‘experience pro play in a professional esports setting’, according to a release. The series aims to attract aspiring p...
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Esports Around The World is a series of profiles outlining the esports ecosystem in various countries globally. The series ties into our ESI Washington DC event, which took place from 16-18th May 2022 and focused on esports’ growth around the world. RELATED: Esports Around The World: China IntroductionIceland is a small, remote island in the Atlantic ocean, but its esports ecosystem far outstrips its size. Iceland is home to a surprisingly mature grassroots scene, spurred by the work of the Icelandic Esports Association, in connection with local government. Riding on the back of its renowned t...
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French esports organisation Team Vitality has announced a partnership with audio brand JBL. Team Vitality players, headquarters and training facilities will be equipped with JBL headsets and speakers as part of the deal. JBL will aso work with Vitality on the research and development of new gaming headphones. RELATED: Team Vitality names Samsung as official TV partner The partnership will also include activations on social media. Initiative Agency and Bold Agency were involved in brokering and supporting the deal. JBL has made a concerted effort to solidify its position in the gaming hardware ...
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Scottish esports event and tournament operator Esports Scotland has partnered with sponsorship management company Strive Sponsorship. The partnership will see Strive help Esports Scotland streamline its commercial approach ahead of the Birmingham 2022 Commonwealth Games, and beyond. RELATED: Global Esports Federation reveals titles for Commonwealth Esports Championships Strive Sponsorships has previously been enlisted by World Rugby and the England and Wales Cricket Board to evaluate the potential of esports, and is now joining forces with Esports Scotland to educate on and improve its sponsor...
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