FACEIT launches esports advertising platform
Global esports company FACEIT has launched FACEIT Ads, a new advertising platform aimed at brands that want to connect with competitive gaming audiences. According to FACEIT, the new division will aim to provide brands with ad space on FACEIT’s platform. The company will also act as a consultant to brands looking to understand the gaming audience. FACEIT Ads will be headed by advertising veteran Moritz Natalini, formerly of Bidstack, Sky and Expedia. RELATED:ESL Gaming and FACEIT merge, companies bought by Saudi-backed group for $1.5bn According to FACEIT, the goal is to leverage the market in...