Covid Tore Down Barriers to Live Entertainment: Let’s Not Put Them Back Up
The impact of Covid-19 was devastating for many industries but perhaps none more so than the live entertainment business. For months, venue owners and performers that made up the $26 billion global live events industry suffered a period when they were unable to work. During that difficult period however, innovative thinkers stepped in and leveraged creative solutions that allowed “live” performances to resume, helping save countless jobs. In the process, those solutions — such as live streaming and the rise of the metaverse — also inadvertently had the positive impact of tearing down barriers ...