ncaa
Under a new rule change for the 2024 season, schools can now place “commercial sponsor advertisements” on football fields for regular-season games. Advertisements can be placed on the 50-yard line, and two more smaller ads somewhere else on the field. In its press release, the NCAA provided two reasons for this change. Honestly, the first one (“align regular-season games in home stadiums with those already existing advertisement allowances for games played in the postseason bowl games and neutral-site games”) makes little sense to me… and I have a degree in advertising. It doesn’t matter, beca...
HuskerMax
As we discussed here, a new NCAA rule means that on-field advertisements can now be placed on Nebraska’s Memorial Stadium turf, as soon as this fall. While I’m opposed to the idea of turning the Memorial Stadium turf into a billboard, I know it is going to happen. So, I’m choosing to steer into the skid and have some fun with it. Let’s highlight some Nebraska-based companies that are not currently on the list of mega-preferred sponsors, and see what Tom Osborne Field would look like with their branding. We’ll start off understated, as the Nebraska-based chain’s R logo blends somewhat seamlessl...
HuskerMax
Nebraska volleyball will be jumping right into a tough test to begin the 2024 season. NU is set to face Kentucky in the AVCA First Serve Showcase on Aug. 27 in Louisville, Kentucky. That match will be the first of a doubleheader that concludes with Wisconsin and Louisville. Both matches will be broadcast on ESPN2. The KFC Yum! Center will be the site of the national semifinals and title match this year. “The AVCA is very excited to bring together four teams of this caliber to get the new season started,” AVCA CEO Dr. Jaime Gordon said. “AVCA First Serve offers another way to showcase the sport...
HuskerMax
College athletics, which for the past half century have been available to hundreds of thousands of young men and women, are on the verge of a severe contraction — a gigantic reduction of opportunity — caused by a myopic stampede to a misguided, wrongly applied standard of “fairness.” If you believe that college sports should never have evolved beyond the club stage, you should be ecstatic. If your idea of college sports is a few dozen enthusiasts in their late teens and early twenties sweating together on the campus green on a gorgeous weekend afternoon with their friends and families casually...
HuskerMax
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