on3collegebusiness
Haley and Hanna Cavinderwish there was something around like the On3 Elite Series when they were first entering college. The Cavinder Twins are pioneers in the NIL space. As soon as the clock struck midnight on July 1, 2021, NIL became legal and they were the first to ink sponsorship deals as women’s basketball players at Fresno State. Yet, even with the guidance of a good support system and representation from Everett Sports Management and help from attorney Darren Heitner, they had to learn on the fly how to balance their new world on the basketball court at Fresno State and Miami with their...
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Jaime Ffrench is not afraid to admit what he is looking for in a school. A five-star prospect and one of the top wide receivers still available in the 2025 recruiting class, the Alabama decommit told On3 earlier this month that Texas has emerged as his top school heading into a crucial summer. LSU and Miami sit at No. 2 and No. 3 in his recruitment. Tennessee is still in the mix, too. But making sure that school can check off NIL and development on his checklist will be crucial in the next month. “You want to get taken care of anywhere you go, that’s just a big thing in college football now,” ...
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George MacIntyre knew he wanted to land at Tennessee. A native of The Volunteer State, staying close to home and playing for his dream school made perfect sense. But that didn’t stop programs from making a last-ditch effort. Speaking with On3 on Tuesday at the On3 Elite Series, the five-star quarterback from Nashville’s Brentwood Academy admitted the week leading up to his commitment was a “movie.” “I would say, right around commitment time, I was getting phone calls from schools I never visited before,” the No. 16 recruit in the nation said. “It wasn’t even the coaches because, at that point,...
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Julian Lewis is one of the pioneers of NIL at the high school level. While plenty of top recruits have inked endorsement deals in the last three years, the USC five-star quarterback commit is built to succeed in the NIL space. The high school senior-to-be has more than 205,000 social media followers. He threw for 3,094 yards with 48 touchdowns in 2023, leading Carrollton (Georgia) High School to an 11-2 record. Since the Georgia High School Athletic Association moved this past fall to allow high schoolers to profit off their NIL, Lewis has not wasted any time signing deals with national brands...
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Football players only have so much time to maximize their talent on and off the field. Thomas Davis knows plenty about that. The former All-American safety at Georgia turned NFL All-Pro linebacker and Walter Payton Man of the Year retired from the sport in 2021. He didn’t come up the ranks during the age of NIL when players can now sign endorsement deals. But he now has a front-row seat. His son, Thomas Davis Jr., is a top-100 prospect in the 2026 recruiting class. The 6-foot-2, 210-linebacker attends Weddington High School in Matthews, North Carolina. Somehow, attending a public school puts D...
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The second annual2024 On3 Elite Series, presented by D1 Hardin Valley, begins Tuesday in Nashville, welcoming the top college football prospects in the nation to educate and inform how to safely navigate the NIL Era. The On3 Elite Series is aimed to give each athlete and their family an education on the NIL climate they’ll soon enter in college. On3 Elite will bring in former college and professional athletes, marketing executives, legal and financial experts, among others. Seventeen of the athletes in attendance can monetize their NIL rights as high schoolers. On3 is covering every angle of t...
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In the wake of the NCAA and plaintiffs agreeing to a historic settlement in the House case, the reality that college sports will usher in a revenue-sharing model continues to reverberate across the landscape. Perhaps as early as fall 2025, schools will begin sharing as much as $22 million annually with athletes, assuming the agreement is certified in the coming months by U.S. District Judge Claudia Wilken. For institutions, their relationship with their multimedia rights partner has never been more valuable as schools seek guidance on how best to navigate these unchartered waters in unpreceden...
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CHICAGO – Growing up on Chicago’s South Side, Robbie Avila spent many a day at the corner of 35th and Shields. A born-and-raised White Sox fan – his dad made it clear the family wouldn’t be Cubs fans – Avila remembers watching Paul Konerko star for the franchise. He didn’t play baseball growing up, though, because it fell during his football and AAU seasons. But the dream of walking on to Guaranteed Rate Field one day remained. That came true Friday night through an NIL deal with the White Sox. As a CHISOX Athlete, Avila had the opportunity to take the mound and throw a ceremonial first pitch ...
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On the heels of the NCAA and power conferences reaching a settlement in the landmark Housecase, college sports’ governing body will continue lobbying to secure its long-sought antitrust exemption from Congress. Only now the NCAA will soon have an unlikely advocate: the high-profile plaintiffs’ attorneys in the House case. In a wide-ranging interview with On3 on Friday, Steve Berman, co-lead counsel for plaintiffs in the House case, confirmed that the plaintiffs will indeed cooperate with the NCAA’s lobbying efforts to secure a limited antitrust exemption that would protect the association from...
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The NCAA and power conferences agreed to settlement terms in the House v. NCAAlawsuit Thursday night, allowing institutions to pay athletes directly. It’s an unprecedented move in the history of college sports. The multibillion-dollar settlement calls for the NCAA to pay more than $2.7 billion in damages over 10 years to former and current athletes. Schools will have the opportunity to opt-in to a revenue-sharing agreement, with the option to share roughly $20 million per year with players. The question now shifts to when this framework is put in place. Power conference schools will need to op...
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