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The On3 NIL Valuation is the industry’s leading index that sets high school and college athletes’ projected annual value (PAV). The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time. A proprietary algorithm, the On3 NIL Valuation establishes the overall NIL market and projected 12-month growth rate for an Athlete by measuring two categories: Roster Value and NIL. Below are the 25 high school football prospects with the highest On3 NIL Valuations, as of June 25. 1. QB Bryce Under...
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Deion Sanders doesn’t have the exact solution, but he has an idea of how to fix college football, as he told Fox Sports’ Joel Klatt. In the age of the transfer portal and NIL, college football is more like the NFL than it was five years ago. Not to mention the expanded playoffs and conference realignment. But the biggest issue and factor is payment and what the student athletes make in financial gain at this point, according to Sanders. “Everybody wants it both ways,” Sanders said. “Like the kids want to be compensated like pros but they want to be treated like pros, right? Pros get talked to ...
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Back in 2018, Colorado State announced a historic naming rights agreement with a local credit union. The $37.7 million partnership agreement over 15 years was one of the largest athletic venue naming agreements in college sports history, infusing cash into Colorado State’s annual athletic department budget. USC had previously announced a $69 million deal with United Airlines while Washington signed on with Alaska Airlines. Deals like this offer a peek into what is to come in college sports. The NCAA Playing Rules Oversight Panel approved on-field commercial sponsorships for regular-season game...
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Every coach that takes a new job has to rally lots of support as their tenure begins. That’s been the case for Eric Musselman out in Los Angeles who says that the Trojan faithful and donors have more than shown it so far through NIL. Musselman discussed the monetary backing since he has arrived at USC during a media availability at a practice in the last week. Simply put, their new-look staff has had nothing to worry about on that front since they arrival in Hollywood. “Yeah, I think it has been great – yeah,” said Mussleman. “No complaints.” NIL remains something that each and every program a...
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The NCAA filed an amicus brief to the U.S. National Labor Relations Board on Thursday, supporting attempts by Dartmouth College to quash its men’s basketball players’ unionization efforts. In a 32-page brief filed by the governing body, the NCAA challenges the decision while contesting athletes being certified as employees would threaten college athletics. The brief also challenges Boston-based NLRB regional director Laura A. Sacks’ decision, citing the decision in 2015 when the national board dismissed a petition by Northwestern football players seeking to unionize. “It is not an overstatemen...
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In 2020, Debo Williams planned on playing his freshman season at Delaware. He was staying close to home to begin his college career, but the COVID-19 pandemic forced him to change course after the season was canceled. Williams then entered the transfer portal and enrolled at South Carolina for the 2021 season. As he made his way to Columbia, the college sports world saw a major shift when the NCAA announced its interim NIL policy in June of that year. It opened the door for athletes to profit off their name, image and likeness for the first time – and Williams watched as the SEC adjusted to th...
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When Joe Moglia landed at Coastal Carolina in December 2011, fans and outside donors had a preconceived notion about their new head football coach. The former CEO of TD Ameritrade arrived on campus with a combined college and pro record of 1-4. Some thought he landed the gig to help pay for a new baseball field or practice field because he was rich, not because of his moneymaking tactics, as the now-defunct Grantlandreported at the time. “How many thousands of pages of rules and regulations are there?” he said in 2012. “The NCAA, Wall Street, period. Most of the time, without a whole lot of ru...
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NiJaree Canady is the biggest name in softball at the moment. The 2024 USA Softball Player of the Year led Stanford to the Women’s College World Series. Viewed as one of the top pitchers in the sport, she finished the season with a 0.73 ERA and 337 strikeouts over 230.2 total innings. Earlier this week, Canady delivered stunning news to the collegiate softball world: She decided to enter the transfer portal on the final day it was open. The decision comes a year after Oklahoma pitcher Jordy Bahl decided to enter, leaving Norman for Nebraska. In football and basketball, top players entering fre...
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Earlier this month, Learfield made a pivotal change to its NIL approach. The multimedia rights holder for 160 Division I athletic programs announced it was turning its Compass app – which was primarily used as the athlete opt-in platform for major licensing campaigns like Fanatics and EA Sports College Football 25 – into a dealmaking platform. Learfield is now rolling out its second annual NIL impact report, highlighting the latest trends in the space. With roughly 30,000 athletes already onboarded onto Compass NIL, the stats will continue to rise over time. According to the report released on...
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On the heels of the program’s first-ever College Football Playoff appearance, Steve Sarkisian once again has a highly rated recruiting class coming in at Texas. It’s Sarkisian’s third straight Top-10 group, and it comes as the Longhorns move to the SEC at the end of the month. Texas brought in the No. 6-ranked recruiting class this year, according to the On3 Industry Team Recruiting Ranking, headlined by Five Star Plus+ EDGE Colin Simmons. Sarkisian and the staff have found plenty of success on the trail as the NIL era continues to transform the college football landscape. When it comes to his...
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