Lionesses ‘set to bank millions in sponsorship, film, broadcasting, book and television deals’
The Lionesses are set to bank millions in sponsorship, film, broadcasting, book and television deals after their history-making 2–1 Euro victory over Germany. Adidas, Nike, Pepsi and Coke will be lining up to tie in team members including Ellen White, Beth Mead and Chloe Kelly for adverts and brand campaigns focusing on female empowerment, industry experts have predicted. Google has already launched an ad featuring the team, but sports, drinks and car brands are also said to be top of the queue to sign up players in offers worth “millions, not thousands”. Rakesh Dhall, media and partnerships d...