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Scottish esports event and tournament operator Esports Scotland has partnered with sponsorship management company Strive Sponsorship. The partnership will see Strive help Esports Scotland streamline its commercial approach ahead of the Birmingham 2022 Commonwealth Games, and beyond. RELATED: Global Esports Federation reveals titles for Commonwealth Esports Championships Strive Sponsorships has previously been enlisted by World Rugby and the England and Wales Cricket Board to evaluate the potential of esports, and is now joining forces with Esports Scotland to educate on and improve its sponsor...
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British esports organisation Guild Esports and the esports division of Premier League club Manchester City have been announced as the latest members of the UK Esports Teams Committee. According to the UKETC via a release, the two entities have joined the committee due to both having an ‘expressed interest’ in ‘making positive changes’ to the UK esports scene. RELATED: UK Esports Team Committee adds five new organisations Founded in 2021, the UK Esports Teams Committee details that its goal is to help grow the UK esports industry. The committee has announced that member teams are working on a C...
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British esports organisation EXCEL ESPORTS has announced a year-long partnership with food delivery company Just Eat. Just Eat will become the official food delivery partner for the esports organisation. EXCEL and Just Eat will also work on creating content together, and Just Eat branding will feature on the jerseys of all EXCEL rosters. RELATED: EXCEL ESPORTS partners with Shikenso Analytics Just Eat is a part of Just Eat Takeaway, a Dutch international food delivery company based in Amsterdam. The partnership with EXCEL is Just Eat’s first foray into gaming and esports. The partnership is ex...
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UK banks Coutts and National Westminster Bank (NatWest) have joined forces to launch an accelerator programme for entrepreneurs in the esports, gaming, streaming and social media space across the UK. The six months-long programme is aimed to help influencers build and grow their businesses within the aforementioned sectors. RELATED: French bank Crédit Agricole commits to esports with Team Vitality partnership The programme will be delivered in partnership with the NatWest Accelerator, which is focused on empowering UK entrepreneurs and is formally endorsed by not-for-profit company ScaleUp Ins...
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British esports organisation EXCEL ESPORTS has partnered with German analytics company Shikenso. As a result of the agreement, EXCEL will use Shikenso’s AI-driven analytics software to obtain data on the team’s digital presence. RELATED: ReKTGlobal secures data partnership with Shikenso Analytics Shikenso is best known for its analytics suite that helps brands evaluate and sell better partnerships. Alongside EXCEL, the company has teamed up with REKTGlobal, PGL, BLAST, Mousesports, and other names in the industry. Arwin Fallah Shirazi, CEO of Shikenso, commented: “EXCEL has a great name in the...
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Aggero, a UK-based company that uses machine learning and analytics to help streamers monetise content better, has secured $2m (£1.5m) in seed funding. The round was led by LAUNCHub Ventures, with GapMinder, SCM Advisors, Klaas Kersting and Phil Mohr also investing in the company. RELATED: Misfits Gaming Group partners with Blinkfire Analytics The funding will be used to develop Aggero’s technology. A particular focus will be on machine learning models, media measurement, data intelligence, as well as monetisation for esports and gaming creators. The latest investment brings the total invested...
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TheGlobal Esports Federation (GEF) and the Commonwealth Games Federation (CGF) have announced that the upcoming 2022 Commonwealth Games will feature a pilot esports competition. The Commonwealth Esports Championships will take place at the International Convention Centre in Birmingham in August 2022. This is the first time esports will appear at the Commonwealth Games. RELATED: Global Esports Federation partners with Commonwealth Games Federation The event will feature esports athletes from across the Commonwealth, with the organisers announcing that ‘multi-genre global titles’ are to be playe...
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Video platform Recast has announced four new partnerships with esports organisations LDN UTD, Viperio, Team Gullit and Katana Gaming. According to the release, the organisations will work together with Recast to provide fans with a variety of content. This will include tournament broadcasts, behind-the-scenes interviews, tutorials and more. RELATED: JLINGZ esports teams up with Recast The organisations join Jesse Lingard’s JLINGZ esports on the platform to bolster the amount of esports content fans can interact with. The video platform has announced that fans can expect a number of different c...
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London-based esports organisation LDN UTD has secured a partnership with gaming chair brand noblechairs. As LDN UTD’s official gaming chair supplier, noblechairs’ logo will feature across the organisation’s 2022 jersey. In addition, LDN UTD’s Centre of Excellence will be provided with the brand’s chairs. RELATED: Blockchain startup Cudos partners with LDN UTD According to the release, the supplied chairs will be used for LDN UTD’s educations workshops at the Camden-based facility. This also isn’t the first time that LDN UTD has secured a partnership focused on its Centre of Excellence. Last ye...
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Tim Reichert’s name might not be all that familiar to most esports fans in Europe, but his work and legacy certainly are. One of the founders of SK Gaming, former Head of Esports at Schalke 04 Esports, and a client manager for Media Com Germany, Reichert is a man of many talents. Most recently, he’s been putting those skills to work as the new Head of Esports for British esports organisation EXCEL Esports. Esports Insider sat down with Reichert late last year to discuss the ins and outs of his new position, plans for the future, and his overall vision as the leader of an organisation that is, ...
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