Target is gearing up to relaunch its Target Circle rewards program as part of a 2024 business overhaul to maximize “guest experience and long-term growth.”
With over 100 million members, the supermarket’s Target Circle was launched in 2019 as the premiere way for customers to save dollars on their weekly food shopping. Now, shoppers can cash in on the new Target paid membership.
Target is bringing the sales and discounts in 2024
On April 7, Target will reintroduce the Target Circle platform to customers alongside three brand-new membership options. The base option, which is also free to sign up for, allows you to reap the benefits of deals without manually searching for them.
The next option, called the Target Circle Card, comes with a range of added benefits including an extra 30 days on returns, free 2-day shipping, and a reduced price for upgrading to their paid membership, Target Circle 360.
Target Circle 360, priced at $49 from April 7 to May 18, gives customers free same-day delivery across the store and over 100 retail partners. It also gives you an option to have your packages delivered within the hour!
CEO Brian Cornell said in a press release: “For years, Target has consistently built for the long-term, investing in the assets, capabilities, and team that have differentiated our business, enabled us to deliver for guests in any environment, and driven strong growth.
“Today, with that same long-term view, we’re making strategic investments that expand on our core strengths, further elevate our guest experience, and deepen our connection to both current and new guests. Most importantly, these plans provide fuel for our next era of growth.”
“The new Target Circle experience was designed to flex and grow with our guests to deliver more value and ease — no matter how they choose to shop with us — so every visit feels personal, rewarding, and made just for you,” added executive vice president Cara Sylvester.
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Elsewhere in the press release, the store announced their plans to launch dealworthy, a home brand providing everyday basics up to $10. They also shared their intent to launch an in-store toy brand called Gigglescape.
