After years of Research and Development, Chips Ahoy! is thrilled to announce its new improved recipe and it’s full of ‘rich’ flavors.
Without revealing much about the new cookie recipe, the brand simply teased the image of a half-eaten cookie on Instagram with an overlay text that read: “They say change is good…”
Chips Ahoy! to debut new cookie recipe
The cookie brand reportedly considered 60 different potential recipes and spent 5,000 hours in the kitchen before finalizing its “richer cookie flavor.”
The updated taste is enhanced by chocolate chips with higher cocoa and Madagascar vanilla extract content, states the press release.
However, the brand’s “biggest innovation” to date will be sold for the same price as the original cookie. Sabrina Sierant, senior director at Chips Ahoy! shared: “While we are creating the MMMproved Chips Ahoy! cookies with better tasting ingredients, we have no plans to change our suggested retail price and pack sizes for the brand.”
The cookie with the latest recipe will be available in select stores this week and across the nation starting in April.
“There are other new products coming from Chips Ahoy! this year, but we wanted to make sure we also have the best tasting Original Cookie since it’s the largest flavor in our portfolio,” Sabrina said.
Enhanced variety comes in a special package
The enhanced cookie recipe will stand out in the special package created for the latest edition to highlight the changes when it hits shelves soon.
According to the press release, the new packaging design is a combination of improvements including “updates to the logo, an even more ‘craveable’ image of theMMMproved cookie.”
The background graffiti is made to reflect the brand’s personality with a matte packaging finish to make it a more “modern and fun design Chips Ahoy!.”
It only gets better as the brand has landed Keke Palmer to be the face of the campaign for its improved cookie recipe.
“Chips Ahoy!cookies have always been my go-to cookies – but now with even tastier, more decadent chocolate, I will be stocking my pantry. Our favorite cookie just got even better!” the Hollywood star said of her favorite cookie brand.
