In a move set to redefine sales processes for tech companies, Walnut, the premier provider of interactive demos, has unveiled its latest release: an enhanced integration with leading CRM, Salesforce.
This development aims to streamline sales workflows, empowering teams to optimize their processes seamlessly within Salesforce, and eliminating the need for salespeople to switch between tools and platform – by creating, customizing and sharing interactive demos from within the CRM itself.
Founded in 2020, Walnut helps tech companies close more deals by providing sales teams with the automation and tools they need to create personalized demo experiences for their prospects.
It also sparked waves with its viral #WeAreProspects movement, and garnered awards and titles such as “Linkedin’s top startup” and “Europe’s hottest startups” by WIRED.
Its suite of products is designed to be highly customizable, giving salespeople the ability to tailor their strategy to specific buyer use cases. The platform also provides an extensive analytics dashboard to help sales teams track the performance of their demos and optimize their approach in real-time.
“By keeping sales operations confined to SalesForce, teams can dramatically improve their efficiency and reduce operational costs,” says Yoav Vilner, CEO of Walnut, “This focused strategy leads to better outcomes by eliminating unnecessary distractions.”
Yoav Vilner, Co-Founder & CEO at Walnut
With Walnut, sales teams can track engagement metrics, identify trends, and make data-driven decisions to optimize their approach on the fly. This not only increases conversion rates, but also vastly improves the prospect experience, fostering stronger relationships and greater trust between buyers and sellers.
By integrating Walnut’s demo workflows directly into the Salesforce CRM platform, sales representatives, managers, and revenue operation teams gain control and insight into their sales process.
Moreover, users can access comprehensive demo engagement data per deal without ever leaving Salesforce, streamlining their workflow and maximizing efficiency. This aggregated data, driven by product engagement insights, offers invaluable intelligence into buyer behavior, enabling sales teams to identify hot leads, tailor their pitches, and accelerate deal closures with confidence.
As tech companies continue to navigate a rapidly changing market, tools like Walnut are essential for staying competitive and driving potential sales. By providing the data and tools necessary to create personalized demo experiences, Walnut is helping companies close more deals and achieve sustainable growth in an increasingly digital world.
Walnut’s enhanced Salesforce integration represents a significant milestone in the evolution of sales technology. By seamlessly integrating demo workflows into the CRM platform, Walnut is empowering sales teams to work smarter, not harder, and achieve remarkable results.