April will see the launch of a month-long campaign focusing on raising awareness of the four key factors most often seen in fatal collisions on the roads.
Officers from Norfolk Police will be targeting drivers committing offences such as excess speed, using a mobile phone, failing to wear a seatbelt and drivers who are under the influence of drugs or alcohol.
The campaign is not solely focussed on prosecution, and will also provide us with the opportunity to engage with Norfolk road users and educate them about how impactive their decisions can be whilst driving.
Proactive patrols will be used by roads policing officers, unmarked police vehicles, motorcyclists from the Road Casualty Reduction Team and colleagues from the Commercial Vehicle Unit. The Safety Camera Partnership Team will also be present throughout the month targeting drivers choosing to speed.
Chief Inspector Vicky McParland, of the joint Roads and Armed Policing Team said: "We do not run safety campaigns because we like to ‘catch’ people. We run these campaigns every year because people are still losing their lives on Norfolk roads as a result of the selfish behaviours of others behind the wheel.
“If this campaign can change the behaviour and choices of drivers, and as a result they do not use their phone, wear their seatbelt, stick to the speed limit or don’t drive after drinking or using drugs then I think we all agree it is worth it."
