As misery and unrest continues to build off the pitch, Everton have had very little to enjoy this season.
Performances have largely been underwhelming, and thus poor results have followed, and yet despite the fact that they should be well clear of the bottom three deductions have kept them within touching distance.
Evertonians have been spared little enjoyment at all, but fortunately, there has remained one consistent stream of positivity throughout this torrid campaign.
Everton publish Bramley-Moore Dock progress update
Having regularly posted content surrounding the new stadium, Evertonians have often clamoured to consume anything related to this sole piece of positivity surrounding the club.
After all, from every other angle, misery persists.
With a takeover with seemingly no end in sight and unrelenting financial pressures having resulted in two points deductions in one season, even Sean Dyche and his playing staff are constantly being hamstrung against their will.
But, with the arena due to have finished construction by the end of this year, a faint ray of light remains.
This latest update, detailing the insane progress made across just 12 months, is only set to add to the anticipation.
Could Everton’s new stadium be sold?
Whilst this is all exciting, the bulk of the benefits that Everton’s new stadium promises to bring will be financial.
From increased gate receipts and in turn far more people to buy food, drinks and merchandise, as well as a huge commercial area which will fetch a further king’s ransom, there are so many new fiscal avenues that the club will get to explore because of this brand-new arena on the waterfront.
Not to mention the non-football events that such a state-of-the-art facility will be able to host too.
However, that could all be thrown into doubt by a last-gasp ‘rescue plan’ that was touted just last week, which suggested that 777 Partners had loose plans to offload the stadium should they get into power at Everton.
This would be catastrophic.
Whilst the Toffees are departing Goodison Park for an improved match-day experience for the everyday fan, selling all the financial benefits that come with it would be sacrificing the long-term in order to satisfy the short-term.
It makes next to no sense at all, and would essentially make the new stadium obsolete.
After all, what’s the point of having it if it doesn’t provide the foundation for future success? Effectively, they would have just paid an absolute fortune for aesthetic reasons, which seems a somewhat questionable business model.