Miniso, a Chinese-based variety retailer, is launching a new Sanrio-inspired store in New Jersey.
Miniso will open its Sanrio co-designed store at American Dream Mall in East Rutherford. It is planned to open in May although an exact date has yet to be announced.
Sanrio is a Japanese entertainment companybest known as the home of Hello Kitty, My Melody, Kuromi, Pompompurin, Keroppi and more.
Miniso plans to open Sanrio-inspired stores at California and Florida, as well.
The Chinese-based retailer made itsGarden State debut in Cherry Hill back in 2021.
Miniso carries household goods, daily life products, health and beauty supplies, fashion accessories, digital products, and food and toys. The brand has collaborations with Marvel, Disney, DC Comics and Minions.
The company opened its first U.S. store in 2017 in California. Since then, the company has opened more than 100 spots nationwide.
There are currently over 5,500 Miniso stores in more than 90 countries.
The new American Dream shop is not the first Sanrio-branded store in the New Jersey. Sanrio operated a store with merch ranging from accessories and household goods to plush dolls and stationery featuring its signature characters, including Hello Kitty, at the Garden State Plaza Mall in the 2000s before it closed and Journeys Kidz replaced it.
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