Tottenham are poised to set a new financial record thanks to the latest news coming from behind the scenes.
Spurs are often considered the best run club in the Premier League, especially among the upper echelons of the game.
Daniel Levy has long advocated a sustainable approach to running the club which, although it has frustrated fans at times, has them in a very strong position in terms of financial fair play.
And their cushion has just got even greater thanks to two new deals announced in the last 24 hours.
Spurs partner with two huge brands
Tottenham have announced that they have partnered with British oil giants Castrol and BP Pules, the electric vehicle company established by British Petroleum.
Castrol will become the clubs official motor oil and EV fluids partner, while the BP deal will see electric charging stations erected across Spurs’ sites.
No value was given for either of the deals, but they will likely be worth a combined total of £10m-plus to the North London club.
That will more than make up for the shortfall that thecollapse of their deal Turkish company Getir has left them with.
Spurs revealed club record income from sponsorship and merchandise sales last season of £228m, which is among the highest in world football.
The latest news, as well a soon-to-be-announced training kit deal with BetMGM, will see them surpass that total again in 2024-25.
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How can Tottenham further accelerate their commercial growth?
One area that Spurs have uncharacteristically failed to exploit from a commercial perspective is the naming rights for their stadium.
A branding deal for the Tottenham Hotspur Stadium could be worth between £15m and £25m per year, but the club have failed to find a suitable partner since the stadium opened in 2019.
However, the departure of commercial chief Todd Kline to London rivals Chelsea could prove to be the impetus that the club needs to get a deal over the line.