Tottenham are on course to break a club record thanks to two new off-pitch deals announced this week.
According to many analysts, Spurs are one of the most comfortable teams in terms of their ability to spend under the terms of the Premier League and UEFA’s Profit and Sustainability Rules (PSR).
Their wages-to-turnover ratio is among the lowest in the top flight and their commercial revenue continues to climb year on year.
Last season was their best ever in that latter department,with the club earning £228m from sponsorship and merchandise sales.
They are set to break that figure again once they release their accounts for 2023-24, a campaign which saw them strike deals with a number of new partners and host several lucrative non-football events.
Now, thanks to their latest pair of commercial ventures, they will likely surpass that total once again in 2024-25.
Spurs strike deals with BetMGM and Citygreen
Last week, Spurs announced that they had partnered with artificial turf company Citygreen.
The deal, for which no value has been announced but which is likely to be around the £1m mark, will see the Chinese firm supply Spurs’ with synthetic turf at their training ground and elsewhere on their sites.
Today, the North London club have followed that deal up with the announcement of a partnership with betting brand BetMGM.
The company will be front-of-shirt sponsor for the men’s and women’s team.
Again, no value for the deal has been reported, but it is likely £5-10m.
BetMGM are replacing grocery delivery service Getir as Spurs‘ front-of-shirt partner.
That deal collapsed when Getir’s UK business folded, reportedly leaving Spurs with unpaid bills from the Turkish company.
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Tottenham’s PSR position explained
While any spending must be bankrolled by Daniel Levy and his fellow co-owners, Spurs’ strong operating income gives them ample room to invest in the transfer market this summer.
On paper, their combined losses of £261m over the last three years place them well over the three-yearly £105m threshold.
However, the £188m depreciation charge on their stadium over that period as well as a number of PSR-deductible costs give them plenty of headroom.
That is just as well, with Ange Postecoglou planning a rebuild of his squad in the coming weeks and months that will not be cheap to orchestrate.
Levy’s emphasis on sustainable growth, however, will mean that Spurs will continue to live within their means, with any outlay rigorously costed against their bottom line.
