Liverpool owners Fenway Sports Group are set to see a major return on a £180m investment almost straight away.
The Boston-based firm have consistently prioritised sustainable growth in their time at the club, in contrast to the likes of Chelsea and Newcastle United in recent years.
This has involved a number of capital expenditure projects – the two most notable being the new AXA Training Centre and two separate redevelopments of Anfield.
Liverpool’s home ground’s capacity stood at around 45,000 when FSG took over in 2010.
That figure is now closer to 61,000 thanks to the expansion of the Anfield Road and Main Stands.
The 2024-25 campaign will be Liverpool’s first full season with Anfield at maximum capacity.
And the club appear to have chosen just the right time to upgrade the stadium given that they will be able to make the most of it with an expanded fixture calendar next season.
FSG’s £180m investment to pay off soon
In 2024-25, Arne Slot’s Liverpool will take part in the expanded Champions League, which will see the number of group stage games rise from six to eight.
The new format and accompany refresh of the financial distribution system means huge prize money is available to Liverpool if they can go all the way in the competition.
According to recently-released UEFA data, a maximum of £161m is up for grabs if Liverpool achieve every performance-related bonus and lift the famous trophy at the end of the season.
What’s more, the extra group stage game means Liverpool have the opportunity to rake in even more matchday income from an expanded Anfield.
Liverpool earned £80m through the turnstiles in 2022-23, the last campaign for which full financial data is available.
With the extra Champions League matchday income in 2024-25 as well as upgrades to their hospitality offering, the Reds can easily push on towards £90m next season.
That means that the total cost of the Anfield redevelopment, reported to have cost John Henry and FSG around £180m, could theoretically pay for itself within two seasons.
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How does Liverpool’s matchday income compare to other teams?
Liverpool are still lagging behind Man United (£136.4m), Tottenham (£117.6m) and Arsenal (£102.6m) when it comes to matchday income.
Their last annual total of £80m was higher than Chelsea (£76.5m), Man City (£71.9m) and every other Premier League club, however.
Liverpool are also set to exceed their overall turnover record in 2024-25, having posted £594m of revenue in their last set of accounts.
Given that growth in the Premier League’s domestic TV deal appears to be slowing, they will likely continue their push to generate as much cash as possible from Anfield.
