The Dodge Power Brokers dealer network has officially opened for business and is the sole source for the Dodge brand’s new Direct Connection factory-backed performance parts lineup. The Dodge Power Brokers program launch encompasses nearly 100 dealerships located in 34 states across the U.S. and is expected to expand in the coming months.
Dodge Power Brokers: Dealer-Installed Performance Upgrades
Certified Dodge Power Brokers dealership staff are required to meet high standards for comprehensive knowledge and expertise in Dodge vehicle features, performance parts, and their installation. A new website, DCPerformance.com, will allow customers to order Direct Connection performance products through the Dodge Power Brokers dealer network.
Direct Connection features more than 200 parts, including 14 performance kits for the production Dodge Challenger, 13 race-ready kits, and four graphics packages for the Dodge Challenger Mopar Drag Pak. Additionally, Tuner and Stage kits will help boost horsepower for the Dodge Challenger SRT Hellcat Redeye and Challenger SRT Hellcat. There will be an announcement regarding ordering and availability for the Tuner and Stage kits based on CARB certification approval timing.
The dealer network marks a milestone for the brand and will give customers more opportunities to upgrade their muscle cars and turn them into their dream vehicles. The dealership staff is trained to walk customers through potential Direct Connection performance upgrades and handle the installation of the parts while maintaining the vehicle warranty. This is a massive step for Dodge muscle car owners that want to modify their vehicles and will undoubtedly enhance the relationship between the dealership and the customer along the way.
The opening of the network and Direct Connection ordering unlocks the next “garage door” of the Dodge Never Lift campaign, which provides a 24-month road map to the brand’s performance future, culminating with the launch of an electric Dodge performance car.
