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TikTok is encouraging creators to create videos longer than a minute. The Creator Rewards Program - formerly known as the Creativity Program - will only pay for clips more than 60 seconds long as more ads can be shown. TikTok - which is owned by China's ByteDance - said: "The Creator Rewards Program will continue rewarding high-quality, original content over a minute long with an optimized rewards formula focused on 4 key areas: originality, play duration, search value and audience engagement." TikTok has found total creator revenue increased "by 250 per cent within the last 6 months, and the ...
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Universal Music Group is to pull its music from TikTok over pay disparity and AI concerns. The music label - which is home to the likes of Taylor Swift and Drake - has fallen out with the video-sharing app owned by Chinese firm ByteDance and is yet to agree new terms after their licensing agreement ended on January 31. UMG raised issues about "appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok's users." It claimed that only 1 per cent of its revenue comes from TikTok, despite social media site's "massi...
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Texas will ban TikTok use on state-owned devices or networks after all. The Knight First Amendment Institute at Columbia University challenged the government's proposed ban in a lawsuit filed in July, insisting it "is preventing or seriously impeding faculty from pursuing research that relates to TikTok." However, on Monday (11.12.23), U.S. District Judge Robert Pitman said the government's data concerns make it a "reasonable restriction". He wrote: "Public university faculty - and all public employees - are free to use TikTok on their personal devices (as long as such devices are not used to ...
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ByteDance is minimising its gaming business. The Beijing-based firm - which is best known for its short-form video platform TikTok - has confirmed it has been forced to "restructure" the department, four years after it launched. The BBC reports that games that have already launched will remain but any others will be scrapped. A ByteDance spokesperson simply told the outlet it "made the difficult decision to restructure our gaming business." It comes after Nuverse reassured players of 'Marvel Snap' that the game will not be impacted by the reported redundancies. In a statement on the 'Marvel Sn...
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Donald Trump is not willing to extend the period in which TikTok needs to be sold to a US firm to avoid being banned.The US President has insisted that if by September 15 the video platform has not found itself a new American buyer, it will be shut down across the nation.He told reporters this week: "We'll see what happens. It'll either be closed up or they'll sell it. So we'll either close up TikTok in this country for security reasons, or it'll be sold."I'm not extending deadlines, no. It's September 15th. There'll be no extension of the TikTok deadline."Trump has made no secret of the fact ...
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