inspiration
Four years ago while living in New Orleans and going to Tulane University, Phoebe Janovic had an idea that she would later bring to life. "I had a college reunion and was getting together with my friends in New Orleans, who all graduated from Tulane. I am always the girl who likes to bring gifts or do something special for the group and as I started thinking of what to bring, the idea for PJs by PJ started to form," the entrepreneur exclusively tells Morning Honey of founding PJs by PJ. "I also have family who work in the textile business and have always wanted to do something creative in this...
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Jennifer Hinton and Thayer Sylvester found that there was an "absolute dearth in the market for the provision of board shorts for women." "At the time, the style was for women to wear board shorts while surfing, and the only brands that actually fit athletic women were male brands. At the same time, we were in our late 20’s and both desperately wanted to strike out on our own to create a business," Sylvester exclusively tells Morning Honey. From there, the two launched Carve Designs — without much experience at all. "We didn’t know anything about the apparel industry, but had good taste, a pre...
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Five years ago, Serena Advani found herself dealing with a hormone-related health scare. Fortunately, it ended up being a false alarm, but it propelled her to "start researching the everyday endocrine disruptors in our lives. I was shocked to find that many artificial preservatives in beauty products (e.g., parabens) were linked to endocrine disruption," the entrepreneur exclusively tells Morning Honey. "In my ingredient research, I was also surprised to learn that our skincare is mostly water (90 percent of a liquid face wash is water). We only need these preservatives in water-based skincare...
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Lyss Stern launched DivaMoms, a company that that now offers marketers unparalleled access to millions of moms across the globe, 14 years ago, and now she's onto her next venture: she's partnering with Mindset Wellness, a CBD brand dedicated to nurturing emotional well-being through plant-based mood enhancement products. "This partnership is deeply personal to me because it comes from a very emotional place. I struggled a great deal during the pandemic as a mom, and I developed long COVID. That struggle has only been amplified in today’s challenging world. Stress and worry have become part of ...
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Growing up in the rural countryside of England, Rachael Gallo saw health spa hotels "as a luxury reserved for special weekend getaways." But after her family moved to America, her perspective "changed dramatically." "We had a neighbor who was the Spa Director at the Grand Floridian Spa in Disney World. Through her, I discovered that in the U.S., the spa industry is viewed not merely as a luxury but as an integral part of celebrations, vacations and overall wellness," Gallo exclusively tells Morning Honey. "The idea that spa services could contribute to relaxation, healing, stress relief and ev...
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Isabel Alysa Vita had the idea to create something that "elevated the sunless tanning experience, both in the professional world and at home" — and she did just that! When Vita experienced a spray tan for the first time, her world changed for the better, leading her to become more confident. From there, she took a class and started her own mobile spray tanning business and later opened her own salon. In 2021, she launched the Dolce Glow self-tanning line to bring that celebrity glow to everyone and anyone. "Dolce Glow products are inherently designed to change the user’s perspective of spray t...
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It's so amazing to get to work with your best friend — just ask Jenn Sherman, of Peloton, and Pam Sunshine, who are the co-founders of the Sunny & Jenn lifestyle brand. The pair got their breakthrough moment on TikTok in 2023 when they started to share stories about their friendship — and even went on to host Q&A sessions, fashion check-ins and food showcases. "It’s been a blast. We are having so much fun! We don’t really know what we are doing, but we are laughing along the way trying to figure it all out," the pair, who have been friends for 38 years after meeting through a mutual best guy f...
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After two years of distancing caused by the pandemic, social clubs are all the rage. And why not? A chance to meet like-minded people in a small, intimate setting sounds sublime, especially after seclusion. With Hollywood looking southeastward, it’s no surprise Atlanta would be next. The region is already home to its’ own Housewives franchise, Tyler Perry’s studio — and it's even where The Vampire Diaries was filmed. And now, it’s the setting to the area’s hottest venue ReVho, located minutes from Atlanta in Mariettam Ga. The brain child of Hollywood content/marketing mastermind April Q. Russe...
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Brandon Lee Heard had one intention when launching his app Pike: to build a community. While in Paris last summer, he was expecting the high-end luxury hotel he was staying at to give him some great recommendations, but instead, he was given generic, viral experiences that he'd already seen on the internet. "Disappointed, I later asked a waitress named Christina at the hotel café for her recommendations. She stepped away, returned with a napkin and wrote down five unique experiences, encouraging my friend and me to follow them in order. These personalized suggestions turned out to be the high...
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Kassia Davis knows all too well there's never a "good" time to launch a company, especially during a pandemic, but that didn't stop her from doing so. "I had so many visions for my brand — I wanted to share my passions with the world, create workplaces that empower women and create something positive during such a dark time. When launching KADA, because of supply chain and wholesale partnership challenges, the pandemic forced me to think more about the behind-the-scenes aspects of the business; like what I envisioned as the brand identity, the core values and everything that really encompassed...
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