By Niamh Spence
Prince Harry and Meghan Markle's children are thought to part of a new luxury brand launch, as Meghan creates her own cookery and lifestyle brand.
Earlier this month the Duchess of Sussex quietly launched her new business American Riviera Orchard, and debuted her new business on Instagram quickly gaining followers. American Riviera Orchard is a lifestyle and cookery brand which will tie in with a new cooking show on Netflix. Yet whilst the former Suits actress has launched her latest venture, it's thought it will feature the entire family with Archie and Lilibet included in an upcoming promotional shoot.
Jake Rosenberg, a New York-based photographer, is said to have flown to California to collaborate with the royal and has taken photographs of Meghan as well as her children suggesting they may feature in her new brand.
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The brand has not shared much apart from a 16-second long video on Instagram, which features a retro-style grainy video showing hands arranging flowers, Meghan stirring a pot in a kitchen, and a woman in a ballgown standing at the end of a long colonnade. The branding for American Riviera Orchard features a gold-coloured crest, with the word "Montecito", where Meghan, Prince Harry and their children live near Santa Barbara, which is referred to as the "American Riviera".
Whilst there has been no public confirmation of what the brand will do or sell, it's thought it will aim to become a lifestyle brand as pending US trademark applications for American Riviera Orchard reveal it will be planning to sell cookbooks and home goods such as decanters and kitchen linens, as well as foods including marmalade and jellies. Professor Pauline Maclaran, a marketing and consumer research professor at Royal Holloway, University of London, claimed the brand is reminiscent of Meghan's former brand The Tig, which she closed following her engagement to Prince Harry. Speaking to BBC News, Maclaran explained: "I would see this as a much more domestic goddess kind of market, with these new regal connections now, and, you know, promoting elegance."
Meghan is thought to have big plans for her brand, and could even hope for it to be a way back to the UK in future. Speaking on a podcast, royal editor Rebecca English explained how Meghan has launched the new business, which could form part of her plans to return to the UK and to hopefully repair their relationship with the royal family and also the British public.
Speaking on an episode of Palace Confidential, the Daily Mail royal editor explained: "I suspect it's also got something to do with the big plans that we're hearing about that Meghan is going to launch this big commercial project. I presume this commercial project will have some sort of residence in this country."
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