Rangers have come a long way since Dave King’s led takeover in 2015, aside from a setback or two, the club is now on the right tracks off the field with John Bennett and James Bisgrove at the helm.
It’s easy to forget the tens of millions spent on Ibrox or Auchenhowie or to break free from contracts that were strangling the club’s finances but the foundations are there to now move forwards.
Not everything has been popular, however, since Rangers appointed James Bisgrove, there has been a noticeable change of direction with one initiative now bringing in a sizeable seven-figure boost to the club’s coffers.
Rangers initiative sees James Bisgrove plan justified
When you look at Rangers joint venture with Gordon Ramsay, the new hospitality suites that have been built, Club 72, the G51 sports bar that is replacing the old club shop and, of course, New Edmiston House, Bisgrove’s plan to have a 365 days a year facility is becoming a reality.
But there is another initiative that has been seen as a source of frustration in the past but is now regarded as a system that is widely beneficial both for fans and the finances.
Rangers issued the latest MyGers renewal statement which now sees the membership at some 54,000 fans and a new record high.
Rangers fans coming round to MyGers scheme
Since it’s introduction in 2020, fans are now starting to see the benefits of the scheme which is used to assess ticket priority and fan loyalty, for want of a better phrase.
As always, when it comes to away tickets, semi-finals and finals, people will be left unhappy but the initial teething problems are being ironed out and, the longer the process exists, the smoother it seems to run.
There had been a dip in membership but fans have realised that it is the most effective way to improve your chances of getting to the big domestic and European games.
Then there is the small matter of 54,000 fans paying an average of £40 a head and it is easy to see why it isn’t going anywhere.
That works out at nearly £2,200,000, give or take, being added into the accounts every year.
As with Edmiston House, the museum, hospitalty, bars and restaurants, every little helps to balance the books so that, for every penny the manager makes in player trading, he gets to invest it where it really counts – on the pitch and in the squad.
