Crocs has teamed up with the visionaries at Kellogg’s to bring customers shoe designs inspired by leading mascots Tony the Tiger and Toucan Sam.
Crocs are no stranger to incredible collaborations having previously teamed up with celebrities like Justin Bieber, Post Malone, and Bad Bunny. On the brand partnership side of things, they have previously worked with giants like KFC, fashion designer Christopher Kane, Palace, Balenciaga, and Salehe Bembury.
New Crocs on the block, and they are bold
In a press release on Friday, the food industry leader revealed that they would be teaming up with Crocs to produce shoes inspired by the mascots for Frosted Flakes and Fruit Loops.
Alongside the shoes themselves, the partnership is also launching limited-edition cereals at select retailers across the nation. Though they contain the standard sugary breakfast cereal, the boxes feature a QR code to redeem a free Crocs charm, known as a Jibbitz.
The Frosted Flakes Cozzzy Sandal is obviously inspired by Tony the Tiger with his iconic orange, white, and black stripes. They were described as giving “off GR-R-REAT vibes, featuring faux fur lining, Tony’s signature red bandana and a bold “They’re GR-R-REAT” Jibbitz charm.”
Similarly, the Froot Loops Classic Clogs “feature vibrant stripes and a winged strap for walking on the loopy side, complete with a “Follow Your Nose” and cereal-inspired Jibbitz charms.”
How to get the Kellogg’s Crocs?
To purchase the fresh crepes, customers were urged to sign up for notifications through the official Crocs site. When they arrive in June, they will be priced at $70 a pair.
“Tony the Tiger and Toucan Sam are no strangers to fashion collaborations, but this Crocs drop is one of the coolest yet,” said Laura Newman, Senior Director of Brand Marketing at WK Kellogg Co. “Having their own exclusive Crocs and Jibbitz is the perfect way for Tony and Toucan Sam to express themselves and we’re excited to share that with our fans so they can literally walk in their shoes.”
