Tropicana introduces 'legal document' for couples who can't agree on age-old debate over pulp

In a bid to settle the age-old argument about pulp in orange juice, Tropicana has designed a “Pulp Prenup” alongside a cash prize and a lifetime supply of OJ.

Since the dawn of creation, or whenever orange juice was invented, humans have debated the existence of pulp. Some people love it, and others would prefer never to have it touch their lips again.

Copyright @Jonathan Knowles 2016

Orange juice pulp is a topic of much contention

Through their own survey, the drink brand revealed that 52% of Americans have a strong opinion on pulp as 1 in 7 claim their partner’s opinion on pulp is more important than whether they want kids. A further 1 in 5 said it was more important than money management opinions.

To tackle this clear issue, Tropicana has launched a prenuptial agreement to be completed before you take those first steps down the aisle. From May 4, orange juice lovers can head over to TropicanaPulpPrenup.com to make their commitment and be in with a chance of winning a lifetime supply of orange juice – pulp or no pulp.

But it doesn’t stop there as the OJ brand is also giving away honeymoon money to the lucky winning couple.

How to win a lifetime supply

Credit: Tropicana

On May 4, get out your computer or phone and head over to TropicanaPulpPrenup.com. From there, you need to enter your and your partner’s names with your designated pulp preferences. Of course, as a very official document, you also need to sign it.

No purchase Is necessary to enter and the competition is open to all legal residents 18 or older of the United States. The competition ends on May 31.

“Since 1954, Tropicana has delivered the joy of quality, fresh-tasting juice to everyone,” said Monica McGurk, CEO of Tropicana Brands Group’s North America business unit. “And for as long as orange juice has brought joy to more than just breakfast, people have loved to debate their pulp preferences. Pulp Prenup is our brand’s lighthearted way to lean into this ongoing cultural conversation while celebrating the debate and the fact that Tropicana Pure Premium is available in a variety of pulp selections. No matter your pulp preference, there’s a Tropicana Pure Premium you’ll love to say ‘I do’ to.”