Ella Rae Wise proudly stated she’s a “CEO at 23” for launching her new clothing line, BEMEÈ by ERW, but has since faced backlash for the “outrageous prices” of the items now up for sale.
The Only Way Is Essex star isn’t just up levelling her love life, but is giving her whole career a brand-new makeover. Ella Rae Wise has just launched a clothing line as she gets to know Dan Edgar on TOWIE.
Ella Rae Wise launches brand
Becoming a CEO at 23 years old, Ella Rae Wise is “so excited” to launch BEMEE by ERW.
“Creating my own fashion brand has always been a dream of mine and Bemeè is very close to my heart,” she said.
Ella revealed: “After years of sketching, planning and designing, it’s surreal Bemeè is finally here, and I’m excited to see what the response is like. I realized there was a need for a brand offering stand-out pieces.”
Her goal is to make girls feel confident, inspired and free within their clothes. She’s already planning her second drop, but the first feature boujee, sweet and hippy vibe “like me” clothing.
GRV Media and Reality Tidbit have reached out to BEMEE for comment.
The CEO faces backlash
Due to the cost of the items, Ella is now facing backlash. One fan who noticed one outfit cost $150 (£120) was outraged, but Ella has not responded to any of the criticism about item prices.
One fan wrote: “They seem like beautiful clothes, but how you can say these are affordable.”
Another penned, “They sell clothes that they would never wear out in a million years.”
“The prices are outrageous!!!! She wants £120 [$152] for this outfit lol,” said a fan. Although the clothing is well-received, the cost has not been.
One said, “I love it but I thought it was going to be affordable.”
With prices starting from $44 (£35) for a top, the costs rise to $108 (£85), mostly for the longer dresses. A Peace of Me top and trousers will set you back $115/£90, and can be pre-ordered on the brand’s website.
The brand’s bestsellers are the “figure-flattering dresses” which are priced around $70/£55, such as for the ruffle long green dress and a shimmer dress that Ella simply stuns in.
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