Harry Kane could provide a crucial link that potentially leads to a blockbuster commercial deal for Tottenham.
Spurs legend Kane left the club for Bayern Munich last summer and, despite failing to end his own personal trophy drought, enjoyed a stunning individual season in Germany.
Tottenham meanwhile started brightly but faded under Ange Postecoglou, eventually finishing 5th in the Premier League.
The manager therefore is targeting a summer overhaul in the transfer market.
Daniel Levy runs a tight ship at Spurs, with their spending tied closely to their revenue.
That means commercial income is key for the North London club. And their record goalscorer’s latest sponsorship deal could help his old cub in this department.
Harry Kane’s Allianz deal could pave way for Spurs naming rights agreement
Insurance company Allianz announced this week that Kane is joining the company as a global brand ambassador.
Allianz are both the sleeve sponsor and stadium naming rights partner of Kane’s Bayern Munich.
They are a big player in the sports sponsorship market.
As well as deals with International Olympic Committee among others, Juventus’s stadium is also branded by Allianz and they have been closely linked with a naming rights deal for West Ham’s London Stadium.
Spurs are yet to secure a naming rights partner for their 62,000-seater stadium five years after it opened.
Commercial director Todd Kline is departing for Chelsea having failed in his number one mission, which was to secure a bumper deal that would be lucrative for decades.
But Kane’s deal with Allianz could open up a channel for Allianz, whose interest in the London Stadium proves their interest in sponsorship opportunities in the capital, to explore the possibility of a deal.
Kane is obviously well connected with the Spurs hierarchy and understands the inner workings of the club and the mindset of chairman Levy.
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Tottenham could earn £150m from stadium deal
Spurs once harboured hopes of securing a deal worth £25m per season for their stadium naming rights.
However, the deal will likely be smaller in valuable now that five years have passed.
A £15m-a-year deal is more realistic, which would be worth £150m over a contract likely to run for at least 10 years.