strausszelnick
Take-Two Interactive will lay off five per cent of its staff by the end of 2024. The company - which owns studios like ‘Grand Theft Auto’ developer Rockstar Games - announced on Tuesday (16.04.24) that it would be axing almost 600 jobs as part of cost-cutting measures. In an SEC filing which was found by GamesIndustry.biz, the publisher wrote: "As part of these efforts, the company is rationalising its pipeline and eliminating several projects in development and streamlining its organizational structure, which will eliminate headcount and reduce future hiring needs." Take-Two expects to incur ...
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'Grand Theft Auto 6' is said to be entering the final stages of development. According to an email sent from Rockstar's head of publishing, Jenn Kolbe, which has been obtained by Bloomberg, about staff having to return to the office from April after working remotely, it was also noted that the hotly-anticipated instalment in the popular franchise is close to being completed. Rockstar recently said it's "seeking perfection" with 'Grand Theft Auto 6'. The much-hyped video game is scheduled to be released in 2025, and Rockstar has revealed that it's been busily working on the new title. Strauss Z...
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Take-Two is keen to do more games with Netflix. The development studio teamed up with streaming giant Netflix to release the 'GTA Trilogy' onto the platform and in an earnings call, CEO Strauss Zelnick, admitted they would all "love" to work together again in the future. He said: "We’d love to do more with Netflix. Who wouldn’t? As long as the consumers are happy to be there and as long as the economics of those arrangements make good sense." Upon its launch in the middle of December, 'Grand Theft Auto' became Netflix's "biggest gaming launch" to date and CEO Greg Peters explained that the new...
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Rockstar is "seeking perfection" with 'Grand Theft Auto 6'. The much-hyped video game is scheduled to be released in 2025, and Rockstar has revealed that it's been busily working on the new title. Strauss Zelnick, the CEO of Rockstar's parent company Take-Two, said during an investor call: "We're seeking perfection, and when we feel we've optimised creatively, that's the time to release." Zelnick, 66, admitted that it's tricky to find the ideal release date for the new game. He explained: "There is inherent tension, potentially, between getting something to market and creating perfection - but...
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Strauss Zelnick has suggested introducing a new pricing system for video games. The 66-year-old managing director of Take-Two Interactive - the video gaming company that owns Rockstar Games and 2K - has suggested that the pricing of video games could be overhauled. Speaking to investors, Strauss explained: "In terms of our pricing for any entertainment property, basically the algorithm is the value of the expected entertainment usage, which is to say the per hour value times the number of expected hours plus the terminal value that's perceived by the customer in ownership, if the title is owne...
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Artificial intelligence (AI) could help to transform the gaming industry. That is according to Strauss Zelnick - the CEO of Take-Two Interactive, the video game company that owns Rockstar Games and 2K - who has suggested that AI could really change the industry over the coming years. Strauss, 66, told Inverse.com: "Everyone’s working on that. "You’re a playable character, you’re interacting with the non-playable character. That interaction is currently scripted. And the non-playable characters are generally not very interesting. You could imagine all the NPCs becoming really interesting and fu...
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Artificial intelligence (AI) could help to transform the gaming industry. That is according to Strauss Zelnick - the CEO of Take-Two Interactive, the video game company that owns Rockstar Games and 2K - who has suggested that AI could really change the industry over the coming years. Strauss, 66, told Inverse.com: "Everyone’s working on that. "You’re a playable character, you’re interacting with the non-playable character. That interaction is currently scripted. And the non-playable characters are generally not very interesting. You could imagine all the NPCs becoming really interesting and fu...
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Take-Two Interactive's CEO Strauss Zelnick has insisted 'GTA 6' needs to be "nothing short of perfection". The studio boss insisted developer Rockstar Games has a "challenge" on its hands to make a game that is unlike its predecessors. During an interview on 'The Aarthi and Sriram Show', he said: "I think that's a challenge that the folks at Rockstar face every time there's a new iteration of 'Grand Theft Auto'. "It needs to be something you've never seen before on the one hand, and it needs to reflect the feeling that we have about Grand Theft Auto. That's a big challenge for the team. "Now, ...
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The ‘Grand Theft Auto’ publisher says a massive leak of early footage from the game’s next sequel will not impact its development. Dozens of videos showing robberies, shoot-outs, and open-world driving were posted to an online message board in September in one of the gaming industry’s biggest cybersecurity breaches. Addressing the hack during publisher Take-Two’s second quarter earnings call, chief executive Strauss Zelnick said: “With regards to the leak, it was terribly unfortunate, and we take those sorts of incidents very seriously indeed. “There’s no evidence that any material assets were...
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Rockstar owner Take-Two says the ‘Grand Theft Auto 6’ leak “won’t have any influence on development”. In September makers Rockstar suffered a data breach when over 50 minutes of development footage was leaked online to social media platforms after they were hacked. At the time of the hack, Rockstar remained adamant that the breach would have no impact on the development timelines for the title. On Monday (07.11.22), parent company Take-Two reiterated this message during its second-quarter earnings call. Take-Two CEO Strauss Zelnick said: “With regards to the leak, it was terribly unfortunate, ...
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